SAMPLE ONLY: fictional company, invented answers
Sample rehearsal report
This is what you get after a rehearsal. Every score points to a criterion from the brief and to the moment in the recording that earned it. Nothing here is a real company or a real panel.
58%Practice estimate, calculated in code from the criterion scores below. Not a prediction of any real result.
7 of 7Criteria raised by the panel. Coverage is shown separately from quality.
3Criteria with missing evidence. These are the repair tasks.
162 wpmSpeaking pace, from the transcript. Sample figure.
Scores against your rubric
| Criterion | Weight | Score | What the evidence showed |
|---|---|---|---|
| Problem and customer evidence | 20% | 3 / 5 | Partly evidenced
01:12 "Every freight forwarder we speak to has this problem." Missing: how many forwarders, and whether any paid or signed a pilot. Repair task: a 30 second answer with the number of interviews and one concrete commitment. |
| Market and commercial opportunity | 20% | 3 / 5 | Partly evidenced
03:40 "It is a multi billion dollar market." Missing: the source and the share you can realistically reach. Repair task: a bottom-up estimate: number of target customers times what each would pay. |
| Business model | 15% | 2 / 5 | Evidence gap
06:42 "We will work out pricing once we have users." Missing: price, gross margin and the assumption behind customer acquisition cost. Repair task: a 45 second answer covering price, margin and acquisition cost. |
| Differentiation | 15% | 4 / 5 | Well evidenced
05:05 "Incumbents quote in two days. We quote in ten minutes because we read the carrier tariff PDFs directly." To strengthen: say how you know the incumbents take two days. |
| Team and execution | 10% | 3 / 5 | Partly evidenced
07:20 "Between us we have fifteen years in logistics." Missing: who has shipped a product like this. Repair task: name the person and what they shipped. |
| Funding use and milestones | 10% | 2 / 5 | Evidence gap
08:15 Asked about runway: "We are raising one point two million." The question was monthly burn. You answered with the raise. Repair task: a 45 second answer covering monthly burn, months of runway and the next milestone the money reaches. |
| Delivery and Q&A | 10% | 3 / 5 | Mixed
Three answers over 90 seconds. Strong opening. Pace rose when asked about competitors. Repair task: keep every Q&A answer under 60 seconds and lead with the answer. |
Total = sum of (weight x score) divided by the maximum, calculated by the application, not by the AI. Practice estimate only.
Panel questions and why they were asked
| Panel member | Question | Level | Why it was asked |
|---|---|---|---|
| Commercial investor | Who is your first paying customer, and what are they paying? | Clarify | Rubric criterion: Business model |
| Commercial investor | How many forwarders have you actually spoken to, and how many committed? | Verify | You said "every forwarder" without a number (01:12) |
| Financial sceptic | What is your monthly burn, and what does this raise buy you? | Verify | Rubric criterion: Funding use and milestones |
| Financial sceptic | If quote conversion halves, what happens to your runway? | Stress-test | Follow-up to an unsupported conversion claim |
| Customer and market reviewer | The carriers can launch their own quoting tool. Why would a forwarder stay with you? | Challenge | Rubric criterion: Differentiation |
What you still need to prove (top three)
- That customers will pay: one signed pilot or paid trial, with the price.
- Your unit economics: price, gross margin and the assumption behind acquisition cost.
- Your runway: monthly burn, months remaining and the milestone the raise reaches.
Next step: re-practise the three weakest questions. The new scores are compared against this report because the rubric version has not changed.
All names, numbers and quotes on this page are invented for illustration. PitchEdge panels are simulated AI assessors, are not affiliated with or endorsed by any organisation, and scores are practice estimates, not predictions of a real outcome.